Lululemon's "Who is John Galt?" bag Photograph by Meredith Rizzo.

Atlas Stretched: Who Is John Galt and Why Is He on Lululemon Bags?

Yoga and author Ayn Rand  [Atlas Shrugged, The Fountainhead] have both spawned subcultures of devotees because Americans are individualists who belong to the church of self-improvement. Lululemon’s campaign is startling. (Slate)

• Atlas Fugged: Lululemon Boycotts
• Should yoga’s basic tenets include:selfishness and egoism—the building blocks of Rand’s “philosophy”?
• Huff Post: Bags Promote Tea Party-Esque Message
  • NPR: Lululemon customers are not happy
  • Lululemon Blog: Elevating the world from mediocrity to greatness